I think that this is a really good article for a reason that none of us are mentioning. This is not a tech blog saying this. This is a cooking/gardening/home blog. I use these terms jokingly, but we are nerds on hacker news and this blog writer is a normie. Regular people are getting fed up with how bad google is getting, not just the nerds.

Companies don't care when nerds complain. We always complain. But when their normal user base starts jumping ship, then they could very well start listening.