It's because Apple does not allow Firefox to install an actual browser on iOS. Firefox on iOS is just a skinned version of WebKit/Safari. See 2.5.6:
https://developer.apple.com/app-store/review/guidelines/#per...
> It's because Apple does not allow Firefox to install an actual browser on iOS.
That's incorrect, and Firefox doesn't blame Apple for this. Many 3rd-party iOS browsers do ad blocking natively and/or via extensions. https://orionbrowser.com/platforms/ios
This is not the cause though - other third-party browsers on iOS can do ad-blocking, and also can use system-installed extensions.
They could also launch an alternative browser engine for iOS and iPadOS in the EU.