>Every important computing platform has been defined by what people built with it. The PC became meaningful because developers built software. The web became meaningful because developers built websites. Smartphones became meaningful because developers built apps. We believe augmented reality will be no different.

At a $2195 price point, it just won't be possible to have an ecosystem. All the other platforms mentioned were orders of magnitude cheaper. That being said, I do think AR has real utility, but the price discovery will take a while