Things like this can actually be a good way to nudge a company in the right direction sometimes. Nobody uses those internal review systems, and sometimes their stats are actually important. A handful of users might make up a really big chunk of the reviews.

In a similar vein, I once met a woman who told me how she would enter every single one of those stupid contests that you'd see printed on cereal boxes and ice cream containers because literally five people enter into those things, so you're odds of winning are surprisingly high. Apparently she won a bunch of them, but her favorite was when got a week long vacation that included going on a fishing trip with Ben and Jerry of "Ben and Jerry's".