It's pretty telling that only 16% have a positive view on it, then. If even Trump has more than twice as high approval than your product, you've royally fucked up.

This wildly assumes that "I voted for $candidate" means "I like $candidate." Every presidential election cycle we get served up two turds, one with a (D) and the other with an (R) by their name, and we have to pick which turd we'd like to ruin our country for us the least.