> I certainly know that my life was transformed for the worst by social media. And I don't mean that I went down any rabbit holes

This aspect isn't talked about enough. We discuss plenty the direct impact of social media on its users, but little about how it effects even those who don't use social media at all, by proxy. Little is said how it's impossible to escape being profiled and having shadow profiles on these products just by virtue of everyone else in your life around you using them.

That's a huge problem. There is no possible way to opt out, at all.