>It's so polarizing I can't imagine how that $5.7B is being spent.

In every way imaginable and then more, looks like beyond the imagination :)

>I don't like these products. I have several negative opinions on them.

You're not alone, and the crowd seems to be building at the same time enthusiasts are proliferating too.

So much widespread negativity I would guess that's about what it's expected to cost to fully overcome resistance and objections. Which must be bigger than we think, they sure have more information than us.