Isn't this what all of the big companies that spend a lot on R&D and engineers promise?

And then the reality turns out not to be the case - you have to continuously spend on R&D to avoid getting your lunch eaten by someone else.

This isn't a social media network with lockin either. People can and will just switch to whatever whenever they feel like it. Maybe it becomes a defacto standard like google but if someone is much better than you, well...