> They've lost the plot, especially with the spa.

Yeah, that's not just 'cart before the horse', it's more like cart before the wheel. They make a bunch of extraordinary claims yet offer zero evidence, info or even a plausible hypothesis on how those claims might be possible at the scale, timeframe (2027) and unit economics implied. Thank goodness they really thought through the accent lighting for a calming user experience though. Otherwise, I might have been concerned they're not serious. </s>