alt Hacker NewsI have a mixed response:
1. It kind of makes sense that an AI imagery company would apply that to other novel applications of imagery and computing and try to do something cool with it.
2. Midjourney as a brand is all over the place and this feels -off, somehow. I think from a branding pov they should have just started a different company with a different name. Perhaps a single image-focused umbrella company named [Name] with Midjourney and this medtech company as separate subsidiaries.
3. AI imagery companies suddenly making medtech products and spas feels very “we don’t know what to do, so we’re going to throw spaghetti at the wall.” That doesn’t necessarily mean it’ll be bad, just that it’s not typically what you’d do if you’re working on something super successful already.
4. AFAIK they are entirely self-funded and so this really isn’t about VC scaling or anything like that. But that doesn’t mean they’re immune to the same cultural pressures.
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The pivot to do things they want as AI research lab is perfectly understandable, but also..weird, like their loyal userbase are mostly creative people, and this pivot have ZERO things to do with those audience at all.
It also gives a vibe that they gives zero damn about to those creatives audience, or the things that made name for them in the past anymore, or that what I feel as their subscriber... I know that David Holz have his own unique way of doing things but it's still...weird!
oh, and the hypetrain on X. yikes..
> “we don’t know what to do, so we’re going to throw spaghetti at the wall.
this is pretty normal, i mean you have OpenAI and Anthropic trying the same as well. OpenAI is working on legal stuff [1] and also rolled out (or said they'll roll out) ChatGPT Health [2]. Then there was Sora etc.
These companies need applications for their tokens and someone has to build them. If they can win even with one, that's a net benefit for them no?
1 - https://www.artificiallawyer.com/2026/06/02/openai-targets-t...
2 - https://openai.com/index/introducing-chatgpt-health/