Big assumption there that they even have an end goal.

Given that making Windows' market share is more or less impossible to make any bigger at this point (every human on earth has used Windows in some capacity by this point; there are no new markets to expand to, the only option left is to not bleed old users, but that requires significant effort and a good strategy), they've opted to not really bother with Windows and shifted focus completely, leaving Windows out to dry, resulting in this and gestures vaguely at Windows 11 and everything else Windows.

I have had the same thought for years. I guess their monopoly makes them able not to care about quality (and does not depend on it).

A big decision maker, before signing a big contract, will look at the budget and won't care about how good is the UX.

At thsi point i think the current goal is the annoy the tiny ants in the consumer market who complain and are a nuisance , but don’t make them much money compared is the big boys in the enterprise world.