alt Hacker NewsIt's a nice theory, but only works if the company gets caught and fined enough times to make a difference. Even a zillion dollar fine is useless if the law isn't applied. Also, when the fine comes out of corporate coffers, not individuals' pockets, there is less incentive to comply with the law. If you really want results, fines should come out of management's personal bank accounts, not to mention some jail time.
Sure, if the regulator doesn't move to enforce then the law won't have any effect but at least to me that sounds like a problem with the government as opposed to a justification for draconian penalties.
Targeting management seems like a tactic that should only be employed where great urgency exists such as life threatening danger. I don't think marketing material is anywhere close to qualifying.
I hate my inbox being inundated with spam as much as the next guy but that doesn't mean drawing and quartering the perpetrators is justified.