Not worthwhile feels a bit strong (a good FAQ is definitely worthwhile!), but I definitely agree that there is a big difference between any kind of art (writing, playing music, creation of images/videos/etc.) for its own sake and for commercial purposes. AI is terrible for the former but perfectly fine for the latter.

There will always be value in a human writing fiction or a memoir or even a Substack. The human perspective is inherently valuable there. Much less so with ad copy that's just going to get A/B tested ad infinitum until a winner is picked out based entirely on data.

Same with visual art. Art painters aren't going to lose their jobs to AI, but once you've got a robot that can paint a house reliably, house painters are done for.