The cost of ATProto is only high if your AppView has a goal of "every user should be able to see and access every post and interaction indefinitely". If one limits the scope of what users see on their AppView to, say, a similar scope as what popular ActivityPub applications do (only posts and interactions from users that use that instance, and people that they interact with / follow are available / retained), it becomes not that expensive at all.

The difference is that it's easy to scale ATProto AppViews up beyond the reach of their users. It can scale down though. It is not easy to scale ActivityPub instances up beyond the scope of the people who use it, and it would probably be way more expensive if you tried.