I expect them to give a shit, yeah. Just like they should care about what they read or watch, or who they hang out with.

Don't let your kids have an internet-connected phone, or keep it locked down so they don't have parasitic apps preying on their pre-frontal immaturity until they're old enough to handle it.

All of this needs to be done intentionally, of course, or it will feel like the kids are being punished. But I can't emphasize this enough... it's our job as parents to raise our kids.