There is no 'we'. There are different values that value different things.

Slave values = sacrificing yourself is noble and good.

Aristocracy values = being born an aristocrat is noble and good.

Trader values = enriching oneself is noble and good.

Religious fundamentalist values = following the one and only book is good.

Little girl/consumer values = my emotions are good.

Etc.

Slave and religious values are being replaced by trader and little girl/consumer values.

Boys embody slave or trader values. Girls embody little girl/consumer values.

Boys go to war, girls are little princesses. Ballet/women's pro sports are a niche for the few women who embody slave values. Most embody little girl/consumer values.