> They are, however, indeed a "small[est] subset" to quote the gentleman in the article.

The numbers don't have to stay small because this behavior is not generated independently in a population. Multiple people may become aware of it by talking to each other, social media, forums, some crazy news event that refers to it, etc. All of the sudden a lot more people decide they can do it as well and tell their friends.

I am not defending it or saying one side is right or wrong just that when it comes to things like this there may be a different model at play on how this behavior is generated.