And increasingly, everyone isn’t using them, even if they’re on them.
I’m on Insta and WhatsApp and I use them a few times per year. I’m on Messenger and have seen a dramatic dropoff in messages. I’m on FB frequently and notice only a small fraction of my friends bother anymore and it’s become an interest platform to make up the lack, so I’m trending toward less time there. I’m on Twitter/X but check in maybe once a month.
I may not be a typical user, but I’m probably not unique either.
I'm very much like you. There are several apps that I use to communicate with a handful (or less) of people in the world. I see people on travel sites saying "Just use WhatsApp" and I'm more or less, yes it's installed on my phone and I use it with a couple people but it's certainly not something that most people I know use.
Probably something of a demographic (geography/age) thing.
No, I don't think you're unique at all. I think this all tracks and applies to more and more of the general population.
These mainstream services no longer provide what people signed up for: life updates, pictures of kids and dogs, etc. These value-add posts are becoming less frequent because of/and are being replaced by streams of posts from people _you should follow_ or content they're pretty sure will rile you up about ... whatever. Generally, the people who are still active and whose posts slip through (because it's their only outlet) are effectively monkeys slinging shit (e.g. uncles posting AI slop memes about Barack Obama's suits).
It seems like younger generations have moved on to more silo'd experiences. I don't use TikTok but it's my understanding that it's more about connecting with people who share common interests (more akin to HN or Reddit) and not as much about connecting with your high school Spanish teacher who has gone full MAGA and whose posts you don't care to see and/or who you don't want seeing your posts and trolling you in the comments. This same cohort also seems to be spending much more time in private group chats and, for the most part, the platform doesn't seem to matter; it's just a message broker.
Add to that, FB is no longer people...it's viewing entertainment...and I turn it off a bunch.
Threads is the new time sink and a lot of times I open it and close it shortly thereafter because it's all the same...someone with a 20 part diatribe, someone repeating the news, someone telling you to be outraged, engagement bait.