I'm not sure I understand, I'm just seeing a very clearly staged 2 second clip of product usage and reaction like you'd see in any commercial.
In any other commercial they'd be laughing and grinning ear to ear with their fakest smile instead of wincing from dieing in Cuphead. Definitely still staged but refreshingly so.
This one is admittedly very natural compared to how cringey they usually get in gaming ads. Which says more about the industry than about this particular clip.
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Nah, I have to agree with andy^andrew.
This is how staged reaction looks like: https://www.residentialsystems.com/wp-content/uploads/2024/0...
The Steam's clip is actually nowhere near like that.