It's just a Linux box, you can do anything that you can on any other Linux machine (including install Windows).
Linux more or less runs most Windows games. The ones that don't run are ones where the developer is going out of their way to make them not run - mostly with kernel-mode anti-cheats that just find themselves staring at the wrong kernel.
Steam makes that pretty seamless and Steam games "just work". For non-Steam games you need to do some tinkering, it's stuff that most people browsing this forum can do.
Dual-booting SteamOS for gaming and some regular Distro for daily work would be neat.
Note that the "just" is overlooking that it's more locked down than a typical Linux box, in that the OS filesystem is read-only and all app installs live in userland (though you can turn off the read-only behavior). For what it's worth I'm very much a fan of it as a default for a mass-market machine, but you'll run into weird gotchas if you want to do "programmer stuff" with it.