I want to agree, but it's hard to figure out what's fair, and I doubt Valve has enough verified data to make it fair right now even if we had a good rule for it. Each way I can think of (account age, gameplay time, games owned, past event participation) has a big issue. Same issue for the Steam Frame, I'd personally love if they weighed my VR time to bump me up the queue, but at the same time it feels like a "the rich get richer" kind of unfairness.

What type of activity? Just purchasing? There's thousands of bot accounts made every day which are active in the sense of playing games, but don't buy very much.

That crosses the line to elitism