Kind of surprising this stuff still is little more than a concept. 12 years after google launched and scrapped it's glasses there are still no well established alternatives for cycling, which is such an obvious market. Everyone is wearing glasses, everyone has a computer mounted to their handlebar, let's integrate them together already.
And everyone will bully you on the group ride if you show up with this.
With UCI ruling on bike computer sizes in the name of reducing rider distractions, I bet that HUD glasses would be outlawed with post hast if they became a thing in the pro peloton.
That's a solution in search of a problem that does not exist. This would, at best, be useful for someone doing a time trial. I don't see road racers using it in any other context.
It might make more sense to put this in the glasses than attached to the helmet, which is ultimately a consumable. But I basically agree with sibling comment that no one really wants this. (I race bikes and know a lot of other racers.)