> Fabricating, purchasing, or misrepresenting customer experience is deceptive advertising and is a form of fraud.
Doesn’t this make every ad fraud? It’s an actor pretending to enjoy drinking Coca Cola, every ad is the same.
The actual verbiage is narrower.
First result with a summary of 16 CFR Part 465: Trade Regulation Rule on the Use of Consumer Reviews and Testimonials: https://www.goodwinlaw.com/en/insights/publications/2024/09/...
How do you know the actor is merely pretending ? Maybe they actually it?