I said “$600” in a comment about the Neo. You said “$600” twice here about other things.

One thing is for sure, people consider that Apple hardware starts at $600.

They are not raising prices. They are keeping them low (in marketing) to outcompete others like Microsoft (aka Valve).

Gabe Newell worked at Microsoft for 15 years - people need to start considering Valve an extension of Microsoft. Their unofficial App Store for games.