Wait...is the massive problem that it should be more than an order of magnitude more people killed than those killed in mass shootings, or is it that it should be less than an order of magnitude more?
They are such completely different categories of ways to die I'm having trouble understand how to compare them in any sensible way.
That I guess is the problem they are highlighting. It is more complicated still when comparing to ill health, war, poverty, terrorism. But OTOH we should strive to make transport safer like we do with commercial flight.
Neither. The OP's point is that shootings consistently make headlines and occasion a lot of passionate debate, while grandma or toddler getting mowed over by a SUV or monster truck doesn't and as a consequence nobody really cares.