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Avicebronyesterday at 10:33 PM14 repliesview on HN

Hopefully they can push back against some of these collabs. I have yet to meet someone who is thrilled with playing a deck with Post Malone, TMNT, or The Walking Dead in it. The best you get is indifference.


Replies

p1neconeyesterday at 10:39 PM

I completely lost interest in Magic when they started churning out all the licensed crossovers. It feels like they really jumped the shark compared to how they used to be - they used to seemingly care deeply about the lore, gameplay, structure of releases etc whereas now it all just feels like a cash grab.

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FanaHOVAyesterday at 11:28 PM

Final Fantasy, LOTR, Avatar, are some of the best selling sets in the history of Magic. As much as I don't like some of the spiderslop, there is no real argument against printing more of it. The Hobbit set is going to be a complete blowout success.

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grimgrinyesterday at 11:02 PM

yeah. scrolling this expansion list, you can see 2018 was really the last _block_ as we knew them: few sets labeled under a theme an author might write a book about

also shortly after we see new sets stopped getting their own wiki articles

https://en.wikipedia.org/wiki/List_of_Magic:_The_Gathering_s...

https://en.wikipedia.org/wiki/List_of_Magic:_The_Gathering_n...

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hungryhobbityesterday at 10:43 PM

Same here: I own (literally) 50 Commander decks ... and I stopped playing 100% as soon as Transformers and My Little Ponies became cards.

Magic will either become "generic TCG that's unrecognizable to the original" or it's going to pay a very painful long-term cost for their short-term gains.

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JuniperMesosyesterday at 11:02 PM

As a counter-point, I was hanging out with my brother the other day, who has recently gotten into Magic the Gathering, and he was specifically talking about the TMNT collab as something he thought was neat (I wasn't aware of that specific collab until he mentioned it). I suspect that the collabs are actually making WotC a decent amount of money, because people who do not share your specific tastes are buying them.

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cloudkingyesterday at 10:41 PM

It's painfully obvious these decisions were not made by people who play Magic

wocramyesterday at 11:43 PM

Like secret lairs, they are trying to make products that some people will adore more than products everyone will like.

hobofanyesterday at 11:11 PM

There are ~25k total different MTG cards. Who cares if even 1k of them are for collabs (as long as they don't contain broken cards that end up in tournament play)?

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bluefirebrandyesterday at 10:57 PM

I don't think current WOTC actually cares if people play MTG at all, only if they continue buying cards. It has become a collectible more than a game

sevenzeroyesterday at 10:38 PM

These collabs actively made me stop playing...

busterarmtoday at 12:17 AM

The average duration that anyone is actively playing a TCG is something like 2 years. There’s also way more players than ever. Most of the new players never engage in online community around their game.

So you may not hear a lot of excitement but that’s still the minority opinion. Universes Beyond sell like gangbusters.

I remember multiple players at my local’s prerelease for TMNT saying that was the most fun they’d had playing a prerelease in years. And none of these things have really sunk in the secondary market after they’ve gone out of print.

Heck my Warhammer 40K collector commander decks are up several hundred percent post release. And I’ve made a small fortune buying up all the things the online MTG community seems to hate…

s1artibartfastyesterday at 10:58 PM

Seems highly unlikely. Us unions Almost Never have input in product strategy and marketing decisions. That isn't part of their Union contract and they don't have a seat at the table of governance

BlueTemplaryesterday at 10:39 PM

Those would be easy in comparison to the Marvel (Disney) ones. 6 expected sets !

Not to mention that it's the Arena workers, they are downstream of the card design process.

pwillia7yesterday at 10:58 PM

feels so gross