Rory Sutherland [0] has a great quote:

"If you really want to great phenomenal items here is the plan:

- enter a market

- become a monopoly

- use those monopoly profits to fund R&D/building items of incredible quality"

A recent example of that is Apple TV. Apple makes so much money that they can fund the creation of incredibly high quality shows with basically minimal advertising.

0 - https://www.tiktok.com/@rorysutherlandclips/video/7314765561...