Well that's a strange way of expressing competitiveness when Hetzner is still vastly cheaper than those 3 cloud providers, despite those cost increases.
Yes Hetzner is still vastly cheaper option but there are better options now compared to hetzner and the issue is the way that they handled the pricing.
Its just simply unsustainable and burns a lot of trust/good will if you increase your prices 3x in such a short period of time
Trust me when I say this but Hetzner really belonged in its category previously. I had scoured almost everything and nothing could provide the scale at price Hetzner did back then but now I would say that its simply not true anymore and that there might be better options out there for what its worth.
I am really sad for Hetzner as I really enjoyed them and always wanted to build on top of them but looks like all good things come to an end :-(
They are vastly cheaper even than their actual competition in the US like Digital Ocean.
edit:
Actually I had completely missed the most recent price update. I made this comment referring to April 1st pricing.
I did not receive a communication about the June 15th update, because it did not apply to existing resources.
This gives the breakdown:
https://docs.hetzner.com/general/infrastructure-and-availabi...
I have two CCX13, which were small (2CPU, 8GB RAM) dedicated compute VMs in Ashburn. Those are 16.99 EUR / month on my account, but for me to add another would now cost 43.99 EUR.
There is also large premium for hosting in Ashburn compared to Europe for the CPX line, which are the shared/subscribed tier. The SKUs are different so its not directly comparable but for example CPX32 (4vCPU/8GB) is 35.49 EUR in Falkenstein but a CPX31 (4vCPU/8GB) is 62.49 EUR in Ashburn and has far less bandwidth.