I like the idea, but the "About" page triggers some warning bells: "We’re not trying to make this about us. BECAUSE SLATE IS ALL ABOUT YOU."
I mean, that's fine, but... I am on your "About" page, that's because I actually want to know about you. How can I trust you with $25k if all I know is "We’re designed in California and Michigan, engineered in Michigan, and assembled in the Midwest. And our team is spread across the entire country, from Washington state to Florida" ?
What's your funding? Who owns you? Who's the CEO? What are the credentials of your engineers? Basically, why should I believe that you can pull this off?
The general population doesn't care a lick who has invested in the company, who the C suite is, any of that.
Normal people make product-buying decisions based on the product.
It's well known to be backed by Jeff Bezos which might be the only reason they haven't ran out of money.