You have to savour the lack of self-awareness in this one.

> Founder chooses the most complex legal structure that's readily-available... and is surprised that this complexity comes with laywer and notary fees.

> Founder decides to incorporate a company with the name of a popular brand of kitchen rolls... and is surprised that it's too generic.

> After "weeks of correspondence" (and, I suppose, extensive research), founder decides to incorporate a company that's named the same as a Swedish online marketing company instead. Very distinctive. No risk of confusion, ever.