> Being able to get a wrapped vehicle off the line is a new option for most buyers

It isn't an option here. When you go to pick a wrap it directly states:

> 2 people required. 12-16 hours. A big commitment for a DIYer. We'd recommend professional installation if you're not sure you can tackle it.

The only difference is you're shopping around at wraps at purchase time, you still need to either put it on yourself or find your own shop to install it post-delivery. No different than you driving any other car off the lot and going to the body shop down the street and having them wrap it for you.