Propaganda indeed: my instinct says we are being lied to about how three letter agencies and military are paying for services. They give us a PR front that Uncle Sam is a regular paying customer just like you and me, but they're probably running the show: this is the largest data gathering operation since 9/11.
Sorry everyone: but the conspiracy is so obviously not, it's nauseating to admit, because you see all your friends, family and co workers dumping so much everyday data into these services.