Nah, you just need to get the CEO behind it. Most coordination issues get solved when the CEO is breathing down your neck to get something done. Trouble is that they don't do this enough.
Eh, zero guarantees on that one.
The Fire Phone was Jeff Bezos' personal baby, and we know how that went. Then there was the Apple G4 Cube with Steve Jobs, the Model X' Falcon Wing doors and Elon, and lets not even talk about the Metaverse and Zuck.
CEOs have limited bandwidth, and can only breath down so many necks at once.