Plenty of things are intentionally run at a loss (for years!) to gain market share and quantity of ongoing recurring users, or with expectation of ROI later on. Multiple generations of the Xbox hardware have been sold at a loss with the expectation that customers will purchase 300, 400, 500 dollars worth of games, which are very high margin, over the lifespan they own the system.
In international trade, isn’t this called dumping which gets major political pushback?
I get that. It works as long as nobody calls out the emperor for having no clothes.
It's similar to fractional banking, you gamble that people won't want their deposits all at once and pray for you're big enough for bailouts when they do.
It's still a business whose fundamentals don't make sense, you're just gambling you won't get found out.