Apple raises prices of MacBooks, iPads

These are the price changes mentioned in the article:

Macs

  MacBook Neo: $699 (up from $599)
  13-inch MacBook Air: $1,299 (up from $1,099)
  15-inch MacBook Air: $1,499 (up from $1,299)
  M5 MacBook Pro: $1,999 (up from $1,699)
  M5 Pro MacBook Pro: $2,499 (up from $2,199)
  M5 Max MacBook Pro: $4,099 (up from $3,599)
  iMac: $1,499 (up from $1,299)
  M4 Max Mac Studio: $2,499 (up from $1,999)
  M3 Ultra Mac Studio: $5,299 (up from $3,999)

  iPad: $449 (up from $349)
  11-inch iPad Air: $749 (up from $599)
  13-inch iPad Air: $949 (up from $749)
  11-inch iPad Pro: $1,199 (up from $999)
  13-inch iPad Pro: $1,499 (up from $1,299)
  iPad mini: $599 (up from $499)

  Apple TV 4K: $199 (up from $129)
  HomePod: $349 (up from $299)
  HomePod mini: $129 (up from $99)
  Vision Pro: $3,699 (up from $3,499)

Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600.

However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh.

And I agreed! So… holy shit. I think we're going to see even further price increases across the industry. There already were a ton, but it can always get worse, of course.

Thank you, OpenAI. What would have we done without your attempts at monopolizing destroying the memory market.

Anyone else here enjoy living in the future? Look at us, we get AI megacorporations ruling the world and bestowing us with the power to use their servers for just $20-200/month. It's practically charity, and all we had to give up for it is all consumer hardware, the quality of the internet and our own jobs. I love it here!

This feels like the car market during COVID.

In December Best Buy had a $1999 configuration of the M5 MacBook Pro on sale for $1749 and I scooped one up. Now that model is $2199. I suspect I could sell the computer I've been using for 6 months at a profit, which is just bizarre. But then of course it would cost a lot if I wanted to replace it.

If you're in the US, Costco has certain models at the old price through Saturday (or while supplies last). Just pulled the trigger on a 24GB/1TB 13" MbA for $250 off the new price.

Oh the bright side they do offer $AAPL with a 5% discount today.

I have a suspicion these new prices will stick around, even after the RAM shortage ends.

Speaking of which, what's the timeline of the RAM shortage ending? I have no sense for whether it is going to be (for example) 6 months or 3 years.

So this is probably not good news for the MacBook Ultra with 512GB of RAM rumors being..affordable.

What's worse is that this is probably going to get worse. My angel investment group is getting inundated with pitches that amount to building an RX-6000 with 96GB of RAM and installing a local model to do "thing X".

So even if the OpenAI's of the world stop trying to use up all the RAM, you're going to have thousands of start-ups pushing local models.

I thought Apple usually locked in contracts with TSMC and Samsung for years in the future? They should be best positioned to weather this storm. If they are getting buffeted enough to raise prices by this much, things are going to be dire for smaller manufacturers.

Or, this could just be a convenient excuse to get even more margin.

Personal computing is in shambles right now. It has been for a bit. It was hard to buy video cards for a while, now other components are affected too.

I suspect that these prices are going to seriously dent sales. RAM is getting crushed. I bet the next step is going to be dumb terminals and centralisation onto all the hardware that the cloud companies bought up for AI and found wasn't possible to get any ROI out. Bezos was all over that already.

We are truly entering the dark ages of personal computing.

WOW. I'm glad I bought the beast yesterday.

The same spec machine I got yesterday is now $2800 more.

I was considering a 128GB MacBook Pro earlier this week.

I priced it out today. The same spec (I think) is $2,000 more expensive.

I wasn’t expecting a jump that big. I can’t justify carrying around an $8,000 laptop.

I was literally ordering an M5 MacBook Pro tomorrow. The total is $900 more now. Might have to hold off and just live with my M4 Mini.

Dodged that bullet. Heard Tim Cook's comments and decided to pull the trigger on the machine I was debating as I didn't think Gruber was right on them waiting until new models to change prices.

Obviously AI hardware crunch will get blamed for this, rightfully, but there's another story here: inflation is back.[1]

I'm betting that Apple is betting that the fed isn't going to get it together and whip it in time.

[1] https://www.nbcnews.com/business/economy/may-inflation-repor...

The personal computer is getting more and more expensive. Here we are, where it's getting harder and harder to get a computer to create your art but you can get a subscription to any AI company for a fraction of the computer's cost and get your "prompt" art. And that's ridiculous.

Also, leave the multi-trillion company alone

If you wanted to buy in the near term, Amazon is offering Prime Day discounts off of the old prices today.

> M5 MacBook Air - $949.00 (now $1,299.00 at Apple)

M5 MacBook Pro - $1,549.00 (now $1,999.00 at Apple)

https://www.macrumors.com/2026/06/25/beat-apples-price-hike/

Glad I bought a fully loaded MBP a few weeks back and not now. The price on my exact configuration just went up a whopping 29%!

Saw a post two days ago right here about Apple raising its prices, and asking "when ?", should have bought 10 macbooks yesterday : https://news.ycombinator.com/item?id=48643079

Quite convenient outcome for the AI labs + hyperscalers that the barrier of entry to running (usable + performant) open source models on your own hardware is getting higher, not lower.

How does something with 232 comments and 207 points over just 2 hours get pushed to the 3rd page in hacker news? I’m just really curious how it works, like why would something with so much engagement be push down so quickly?

Devs reading this, please start making your apps less memory hungry.

All the people running any computer appreciate.

Was looking at upgrading my M1 Air (16/1TB) to an M5 Air (24/2TB). This price increase changes the time horizon of that upgrade from “now” to “let’s try and get 18-24 more months out of this thing”.

I was expecting this. Glad I just upgraded my wife and myself in December.

One fix for this problem: Allow US companies to buy memory chips from China. I saw an article about a month ago, that if my memory is correct in this, said that China is ramping up high-end memory manufacturing.

Fix number two: my country (USA) should cease and desist with the craziness that is data center buildouts for AI.

Clearly ‘BIG MONEY’ always needs a new thing (cloud -> crypto -> AI) and the powerful get what they want.

If the US Congress acted to benefit regular people rather than special interests (both party's are corrupt, disbelieve that if you want to live in a fantasy land) then anti-dumping laws would be passed.

If all companies and individuals paid the real price for tokens, then we collectively would work more efficiently. As is, the filthy rich get even filthier, and regular people will get screwed.

Buy out all the hardware to price me out and sell me back the compute at $200 a month. well played.

My prediction is that the semiconductor price increases is going to cause a lot of demand destruction. The semiconductor companies revenues is not based on new products but rather on the fact that there is scarcity. Once that scarcity is removed then I suspect that we're going to have some reckoning happening across the industry.

Just bought a MacBook Air that I didn't need to hedge in case my current laptop breaks down. Won't be buying it at the higher price.

Meanwhile, government will tell you inflation is some number like ~5%

If you were planning on buying a Mac, do it right now through a third party vendor like Best Buy or Costco. They have not yet adjusted their pricing and in fact, have sales currently running. Both have the Macbook Air on sale for $949, for example.

I wonder if they will give more for trade-ins now or keep the old rate and just resell it at these higher prices.

I've been dragging my feet on upgrading my M1 Air, guess now I'm just going to wait a bit longer. Truth be told, it's still sufficient for web dev but I figured at ~5 years old I should upgrade it..

The M5 Max 128GB RAM MBP I was eyeing went up by $1600. Thankfully Amazon and some other retailers haven’t updated their prices yet, so I immediately picked one up this morning.

I bought an M4 Air about a year ago for under 1000$, it beat out my 2019 Intel MBP by quite a lot.

I fully expect the air to last me at least another 6 years or so for my use case. The thing is a beast.

Compare this to a Dell laptop I bought when I started college, that thing was 850 dollars and died on me within 3 years. For Apple, I could justify spending more (maybe even 20% more) considering both Apple computers I’ve had feel extremely fast. The only reason I dropped the 2019 MBP was battery fatigue (and I probably could have repaired it for 100$ and gotten another 3-4 years out of it. But the new air was just too attractive).

Wow, I guess no one is immune from supply chain issues. To Apple's credit, I remember the time (a while back) when people overpaid for the Apple brand while not getting as much performance for their money as they would have with other laptop / smartphone manufacturers. Things have really changed over the recent years. Thanks to all the vertical integration, Apple is about as cost-effective as you can get for top-of-the-line hardware. So the fact that they are raising prices is an alarming sign.

What we want to really know is the cost of Ultra Mac Studio 512gb if that will happen or 256gb.

The shine of the Neo just rubbed off somewhat.

I love the "year of the linux desktop" meme but even so I feel compelled to say it. Year of the Linux desktop?? You don't need a new machine if your new OS uses 1/4 of the resources.

Base iPad went up almost 30%, including refurbs. Was recommending one to my parents for $299 - now it’s $379.

Xbox just increased prices this morning. I think Apple was the canary, expect large increases in tech soon. If you need something remotely in the future buy it now.

The Studio I looked at yesterday jumped from $2600 to $3400 (30%). I was saving for it and was about 1/2 way there. I was expecting these increases in 2027, so planned to buy late in the year. Apple moved faster than I expected after the price increase announcements.

On the flip side, this makes PC options with GPUs more attractive.

I’m interested in running local AI models.

I was planning to upgrade my 16" M1 Pro to the M6 Pro 16" MBP later this year.

But as soon as I heard Cook say they're planning price increases last week, I ran out and bought a 15" M5 Air 24GB/1TB for $1444 at MicroCenter.

The M6 Pro/Max MBP generation is going to be super expensive given the RAM and storage costs, brand new design, OLED, and TSMC N2 node.

I guess the days of engineers getting to be so casual about memory footprint and CPU cycles is over.

Does somebody have a price increase by currency table? A lot of losers vs. USD since apple last set their prices.

Some of the price increases seem disconnected from the component cost increases.

e.g. The HomePod and HomePod Mini share the same amount of RAM, but the HomePod is up $50 while the HomePod Mini is only up $30.

As an app developer, having to eat an ever increasing Mac hardware cost upfront may push people like me to just focus on Android.

Man, if there was anyone that could weather the storm with their thick memory margins (at least on upgrades), it should have been Apple.

The configuration I’m interested in (I’m waiting until new M5 models are launched) just increased $1000 :-/

FYI - other retailers still have the old prices. Some even have discounts. The cheapest MacBook Air is now $1300 on Apple and $950 on Amazon and Best Buy. I imagine this will change soon, so grab them while you can.

With memory manufacturers running gross margins in excess of 80% how long until we see upstarts come online to eat away at that or is that unlikely to happen in the near future?

I can't imagine a margin that large is allowed to exist unchallenged for more than a few years.