They also inexplicably snuck in a 50% increase for the TV 4k, just to be extra greedy.
Treat yoself Tim Apple!
That’s infuriating. I was hovering over the buy button last week, and now that’s a deal breaker. I was already going for the premium price point for hard-to-justify reasons.
The majority of the component cost in the AppleTV is likely the storage so that's a big hit.