alt Hacker NewsApple has historically tried to avoid “spec” unless its a comparative for illustration purposes.
Apple always markets from a “what is the value to a consumer” angle.
So, they don’t usually lead woth “128Gigabytes of storage”, they’ll say “12million photos of your most cherished memories or 800 hours of video in high fidelity”.
Us techy people know what 128G will give us, so the marketing doesn’t land.
Replies
frollogaston • yesterday at 9:31 PM
It's been nice that they don't have to play the specs game. Back when pixels were scarcer, it was like iPhone 4 720p video recording vs Nexus or whatever 1080p video, yet the iPhone's video was clearly better quality. Or the Apple Silicon chips have faster RAM and disk access that don't really get noticed in spec sheets or benchmarks.
This subject gives me sudden nostalgia for the times when Steve Jobs was talking about the front side bus during Apple keynotes.
I bet he hated that he had to talk about it.