> that money is saved for the company

Sure, but you're not taking into account how much it costs the company.

This is the definition of "penny wise, pound foolish". Nothing is really "free"

Here's a good example: you know how every terminal begs for tips? And the percentage is increasing? (In San Jose I saw by middle number as 25%!!). It looks free, but guess what, I'm more likely to not come back and press "no tip" or enter a custom amount. The cost is the aggregation of these events but we just mindlessly set these values rather than testing. (Or just you know... caring about people and thinking about how you feel as a customer)

There's biases too and biases accumulate. Piss off enough people and they never come back. They tell people not to go there. This happens even if another restaurant goes too far. People just get fed up with "eating out" rather than just eating at one restaurant. That exhaustion accumulates, especially in times like this where money is getting tighter for most people