Why problem statements aren't enough

I just can't take tech-adjacent advice from someone who can't properly size an icon in 2026

TFA has 2 Qs aimed at building trust-culture:

>Who has the missing context?

>If the work succeeds, what changes beyond “the project shipped”?

As a total rando trying to develop a (possible) nothing-burger I call expert embarrassment, I'd derive 2+2 corresponding what-ifs:

What if

  1. nobody in the org does?

  2. the project ships yet nothing changes?

https://dfccyyqjngn5p3.archive.ph/uWeuT/2f4f3d465f8a85a41e89...

  3. What if we don't market our solution?

  4. but it still blows up in our face?

Here's a real world instance, related much better than I ever could

https://www.cringely.com/2026/05/28/the-permission-slip/

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