Surely you can see the difference between “the personal life of founders” and “the founder of this company is by far the largest donor to a party in favour of ethnic cleansing and thus I don’t want to buy his products”?

What?

The reason he has those millions to give is because of the money he made from Mullvad, no?

If he separates that, I’ll happily separate my judgement as well.

There's "personal life" and then theres being 75% of the funding of a party calling for ethnic cleansing...