Yah well, I don't read all front-matter like that. Most of the time it's noise. Count it in the stuff that becomes cognitively invisible, like banner ads.

It's fascinating how someone can say that they "could not rule out it being real until like 30% in" and then when I point out that they could, since it says so at the top, they just dismiss that and declare that they don't read it, rather than consider that it's in the "pro" column for paying attention to such things. (And tags are very different in purpose from banner ads, so not reading the latter is no reason not to read the former. I've noticed that other things that some people don't read are titles and authors -- I make it a practice to read both.)