When this was originally tried under the OG "DIVX" brand name, everybody (including me) threw a fit.
Some warned that everything would work that way eventually anyway, and everybody (including me) blew them off.
I thought divx came with one play when you bought the disk, and then PPV after that
>Some warned that everything would work that way eventually anyway
Well, they were wrong, weren't they? The way it works now is much worse: what you're purchasing is a license for playback for an indeterminate amount of time, which can be arbitrarily and unilaterally terminated by the provider.