Because things like energy are relative. So if you label the ground 0, and go up 10 feet, you get x energy. Going up another exact same x from your 10 foot ladder spot you could now call 0 again, would mean you gain x energy again. Since they're both the same height, and you gained the same energy, you could infer double the height has double energy.
Not really. Potential energy in a gravitational well obviously has absolute coordinates.
What if you label standing still as 0 mph and start moving 10 mph, gaining x energy, then call that zero and start moving 10 mph from there? It's just as intuitive to say that you would gain x energy in that case, but you don't.