Thing is, changing what the button says doesn't change the fine prints nor the central issues.

A ton of stores just moved away from the "buy" language and replaced the buttons with "order", "add to cart", "pay" etc. Stores like Amazon kept the "buy" button while expliciting it's for a license. All the whining on the meaning of buying just went into word tweaking with no further effects.

We need to talk about digital licenses, it's complex and there's no simple answer, but IMHO we first need to get past what the button says.