I'm not gonna argue the quality of HEB BBQ since it obviously stands on its own merits among Texas shoppers. The meat that I smoke at home is better than any that I have bought at a BBQ joint or stand in the country outside of this one stand in Greenville, Mississippi. While working there, I made sure that I stocked up on meats every day. That man had it down. I've been eating BBQ since I was a small child and I'm on the downhill side of life right now.