Sir. This is capitalism. What you do is start a company selling secure webcams and hire Cletus to install camera you buy in bulk with your firmware on it, sell the customer a cloud service, and also hire black hat Kevin with cash to expose Cletus's sloppy business practices to bring in customers who are scared into using your service. Also, get money from the government to provide footage to them for "public safety". Just be sure to underpay your techs who actually do the work, err I mean crawl around customer houses.

Cletus is free to get a bank loan and mortgage his house to give it a try as well, though he doesn't have a decade of FAANG employment money to lean on, what he does have is experience with customers and crawling around houses.