HR market is basically an early google rigging era, where you can place hundreds of keywords at the footer (white text on white background) to start popping up on random searches.

I have been at both side of the market. And it sucks so bad at both ends. Companies which deeply care about next hire are struggling to hire and actual great people looking out are outcompeted by AI slop and AI bulk applying.

It is actually a very hard to solve problem.