"Huh never heard of Bellroy... I wonder what they're using Haskell for..."
Turns out it's some kind of bags and accessories brand!
I pondered for a while, it IS the company I used to know
I once saw a job ad for a company selling a horoscope app that required Haskell. An unusual conjunction for sure.
I've had a Bellroy bag, they're not the most fashionable but super high quality and well thought-out. Just like Haskell code—maybe that's why they like it.