alt Hacker Newswouldn't "useful ad" imply either 1) clicking through and buying the product or service, or else 2) building up a positive brand association to help increase sales later?
remembering an advert correlates but is different to it being valuable.
wouldn't "useful ad" imply either 1) clicking through and buying the product or service, or else 2) building up a positive brand association to help increase sales later?
remembering an advert correlates but is different to it being valuable.
Yeah I remember some studies showed this with overly sexy ads. They were very memorable to the audience but all they remembered was hot chicks, they couldn't recall the product.