alt Hacker NewsNotice how these people almost never go after the management of major multinationals, or even places like car dealerships and real estate firms. It’s almost always companies and projects that are critical to freedom and privacy. That should tell you all you need to know.
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I know people who don't eat at Chick-fil-a because the owners are homophobic and donate to right wing politicians all the time. I also know people who don't shop at Hobby Lobby because the owners are right-wing christian extremists who materially supported ISIS by illegally buying antiquities. Both of these have been extensively covered in the news.
So no, it's not just companies that are "critical to freedom and privacy".
well yeah, would be kinda funny if people started exposing oil and tobacco companies as ethically questionable
A bit naive, but I'd guess that privacy supporting projects might tend to attract people on the political extreme so you see people are more passionate about this?
The average person who wants (or sells) a car probably doesn't have many strong feels on politics. The average person who goes out of their way to be to buy a specific privacy focused VPN is probably a bit more in tune politically and likely to have stronger feelings.